TikTok is introducing a new feature that permits them to reduce the volume of AI-created videos appearing in their streams. This move comes as the platform revealed that it now features in excess of 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a global launch. This development comes amid a surge in AI-generated material, spurred by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that almost one in 10 of the fastest-growing content creators on a popular video site only show clips produced artificially. A significant portion of this material is deemed low-quality AI content, a term for inferior, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that numerous viewers appreciate content made with AI tools, ranging from digital art to informative clips, and we aim to give people the option to adjust the amount of that, according to their own likes,” said a spokesperson.
Scale of AI Content
The platform shared that there are presently over a billion videos on its app identified as AI-generated. In total, more than 100 million videos are submitted to the platform daily, making clips made by AI a relatively small portion of its complete catalog.
How to Adjust Settings
Viewers will be in a position to reduce or increase the volume of AI content they view by accessing the content preference feature in the platform and picking AI-made media. Other topics that currently be controlled under the filter encompass news, fashion, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines oblige creators to identify “realistic” AI-generated content, and it bans dangerous fake videos of public figures or emergencies. Any believable artificial content that is not labeled can be deleted under its community policies.
Furthermore, the platform will henceforth apply an AI-generated tag to content produced via its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This measure is designed to deter users from seeking to circumvent the tagging system.
Educational Initiatives
The company is additionally introducing a $2 million awareness program for professionals and groups to produce informative material about responsible artificial intelligence. This initiative will benefit non-profit groups focused on teaching coding and technology.
Content Safety Approach
TikTok has defended its safety measures, during discussion over proposals to lay off a large number of review team members in the UK. TikTok is expected to reduce 439 jobs in its trust and safety division in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would remain essential, but AI can safeguard staff by filtering out the most graphic content prior to it has to be seen by staff. The platform reported a significant reduction in disturbing and violent content handled by content reviewers over the past year due to reliance on its automated systems.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a lot of the machine support is making a difference process content quickly.”
